Netwave Driver

Place a marketer alongside each of your visitors

Netwave Driver is the module dedicated to optimising your on-site campaigns and content.

Netwave Driver acts just like a real-time data miner, optimising your on-site campaigns. It understands and recognises each of your visitors. It identifies their needs and expectations, their psychology and their purchasing behaviour, acting in real-time throughout their visit. 
It identifies visitors with the same characteristics and measures the impact of your existing campaigns on them (promotions, content and services). It then selects and publishes those campaigns which have performed the best whilst they browse (click rate, sales revenue and/or generated margin). 
Finally, your visitors will see the campaigns that are most likely to interest them, boosting their engagement and your sales revenue per visit.

What is Netwave Driver’s role ? 

 
- Enables you to reduce the time your marketers spend assessing how effective your on-site campaigns and content are in boosting engagement and conversion,
- Ensures that the banner or content with the best potential for engagement and conversion is displayed to each visitor.

What are Netwave Driver’s tasks ?

 

1.  It identifies each visitor’s situation,
2. It instantly determines the promotional banner(s), content or services that appear to be most effective, based on the chosen criteria (ex: sales revenue/clicks/margin) and the internet user’s situation,
3. It publishes the banner(s) whilst the visitor browses in real-time, with no human intervention.

Visitor knowledge

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Netwave micro-segments, in real-time, and re-updates with every click 24 hours per day, 7 days per week. It identifies up to 16,000 situations (dynamic micro-segments) having a statistical value  with every 1,000,000 visits, by studying more than 600 data points.


Relevant interactions

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Netwave auto-generates personalisation rules based on your commercial strategy and your visitor's situation. This allows you to have complete control by the AI, manual rules or a mixture of the two. Netwave analyses and makes a recommendation within 45ms, and then generates thousands of personalisation rules.

  Security and serenity

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Netwave obtained a grade A in the SSLLLABS/Qualys classification for their infrastructure and their back office, archiving configurations and offering One-click return, review and A/B test functions, etc. Netwave manages around 4.15 million visits, 38.8 million web services and 25.4 million recommendations in just one single day.

     Data White Box     

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All data used by our processor is visible in our back office and is exportable to your data mart, linked with our recommendations. 

200 markers exploiting 600 data points are at your disposal in order to better understand each of your visitors