Netwave Mailer

Hire a salesperson into your emails

Netwave Mailer is the module dedicated to product recommendations, cross-selling
and up-selling via email.

Just like a salesperson in a shop, Netwave Mailer understands, recognises and remembers each identified visitor.
Following each visit, it identifies their expectations, their psychology and, their purchasing behaviour, acting in real-time throughout their visit.
It defines their status upon leaving the site and then contacts them again via email to entice them back, either with alternative offers, reminding them of their abandoned basket or via cross-selling.
Each of your customers is followed up in a completely customised way, increasing your return visit rate and sales revenue, and improving customer satisfaction.

What is Netwave Mailer’s role ?

 

Using the Netwave Nexus AI processor, Netwave Mailer enables you to encourage identified visitors to return to your site :

- if they selected nothing during their last visit, to re-engage them,
- if they abandoned a product in their basket during their last visit, to encourage them to complete their intended purchase,
- if they bought one or more products during their last visit, to nudge them to purchase more products.
You therefore have a second chance to more business with each of your identified visitors.

What are Netwave Mailer’s tasks ?

 

1. It identifies each visitor’s situation whilst they are browsing (expectations, behaviour, deterrents, motivation, etc.),
2. It recognises their status when they leave the site (visitors who did not make a selection, visitors who abandoned their cart and those who made a purchase),
3. It instantly determines which selection of products is more likely to convert the visit into a sale, based on previous visitors who most resembled them,
4. It sends this selection to your emailing platform (or generates the email itself if you do not have a platform) as soon as browsing has ended, in real-time, with no human intervention.

Visitor knowledge

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Netwave micro-segments, in real-time, and re-updates with every click 24 hours per day, 7 days per week. It identifies up to 16,000 situations (dynamic micro-segments) having a statistical value  with every 1,000,000 visits, by studying more than 600 data points.


Relevant interactions

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Netwave auto-generates personalisation rules based on your commercial strategy and your visitor's situation. This allows you to have complete control by the AI, manual rules or a mixture of the two. Netwave analyses and makes a recommendation within 45ms, and then generates thousands of personalisation rules.

  Security and serenity

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Netwave obtained a grade A in the SSLLLABS/Qualys classification for their infrastructure and their back office, archiving configurations and offering One-click return, review and A/B test functions, etc. Netwave manages around 4.15 million visits, 38.8 million web services and 25.4 million recommendations in just one single day.

     Data White Box     

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All data used by our processor is visible in our back office and is exportable to your data mart, linked with our recommendations. 

200 markers exploiting 600 data points are at your disposal in order to better understand each of your visitors