Web Intelligence & Decision Management in real-time
Netwave and Inductive Situational Analysis
Netwave has developed a new generation Artificial Intelligence technology (for the processing of information and generation of personalised interactions): Inductive Situational Analysis.
Created from the research of Jean Pierre Malle (Netwave's Scientific Advisor) based on cognitive psychology. It reproduces the human brain's essential mechanisms of acquisition of knowledge and decision making. 2 agile technologies are brought together in Nexus, Netwave's Artificial Intelligence processor.
A revolutionary Web Analytics technology: The interpretation of weak signals Just like a salesman in a shop, Netwave Nexus specialises in detecting weak signals and the context, which allows it to understand the situation, that is the requirements, restraints, motivations and background for each visitor.
A breakthrough Decision Management technology: Inductive algorithms Again, just like the salesman in a shop, in inductive logic (to generalise that which works in certain cases) Vs deductive logic (creating hundreds of general rules which will apply to hundreds of predetermined specific cases), it thus reproduces that which has worked best on visitors in the same situation. All this, by generating and updating its own rules, in real-time, with every click.
Would you like to learn more about real-time personalisation? Download our infographics, NetBooks and NetGuides below